LMB gathers stakeholder input for its branding and styles manual

The Land Management Bureau (LMB) conducted a stakeholders’ consultation on June 6, 2024 at AXIAA Hotel, Quezon City to gather valuable inputs on its proposed Manual of Branding and Style. Participants are composed of the LMB Policy Formulation Group (PFG), the Department of Environment and Natural Resources – Policy and Planning Service (DENR-PPS), DENR Strategic Communications and Initiatives Service (DENR-SCIS) and representatives from selected DENR Regional Strategic Communications and Initiatives Groups (DENR RSCIG). The proposed policy will define LMB through its logo, vision, and mission. It will also provide a standard style for materials and documents that should bear LMB’s branding.

LMB Director Emelyne Talabis highlighted the need to reflect LMB’s core values in its brand. “Our vision to become the prime mover and innovator on land administration and management for the benefit of current and future generations requires not only expertise and dedication but also clear and effective communication of our identity, values, and goals,” she said. “The LMB Manual of Branding and Styles is a tool that would reflect our core values of professionalism, reliability, integrity, competence, and excellence in service by presenting a unified and trustworthy image to our stakeholders and the public.”

As the LMB continues to strive for excellence in land administration and management, the proposed Manual aims to foster a professional image. The input gathered from this consultation will ensure that the Manual not only meets the strategic needs of the LMB but also resonates with its stakeholders.